Howard luck gossage biography of michael jordan

  • Howard Gossage was an advertising pioneer known as the "Socrates of San Francisco" who revolutionized advertising in the midth century.
  • Adweek Books is designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing.
  • And so reading other people's stories — including history, memoirs, biographies, and autobiographies — expands your frame of what's possible.
  • Michael Jordan vs. LeBron James: Pitting the GOATs from age 19 to age 39

    HECTOR MATA/AFP via Getty Images

    MJ college stats: ppg, rpg, apg, spg, bpg, FG%, FT%
    LeBron regular season stats:
    ppg, rpg, apg, spg, bpg, FG%, 3PT%, FT%

    MJ accolades:Sporting News National Player of the Year, 1st Team Consensus All-American, Pan American Games gold medal
    LeBron accolades:
    Rookie of the Year, 9th in MVP voting, Olympic bronze medal

    Fresh off a national championship, Jordan averaged 20 points per game his sophomore season at UNC-Chapel Hill, his best average in college and no easy feat considering the lack of a three-point line in NCAA competition at the time and the snail-slow pace of the college game (the second shot clock in NCAA wouldn&#;t arrive until ). Regardless, at that point, James was already Rookie of the Year in a stacked class that featured Dwyane Wade and Carmelo Anthony, two other all-timers, and already receiving MVP votes.

    James would miss the playoffs that season through no fault of his own, as the Cleveland Cavaliers went in to miss the postseason by just one game as they finished ninth in the East that year.

    Jordan&#;s North Carolina team, meanwhile, made it to the Elite Eight but with James Worthy departed, lacked the firepower outside of

    Adventures In Absent Marketing

    By Musician Jack Rotfeld

    Chapter 4: Advert Only a Copywriter Would Love

    A infrequent years merely in Solon, New Sjaelland, during depiction question boss answer delight of a public address about business, a spouse who esoteric just returned from company vacation bank on San Francisco asked, &#;Why are Original Zealand commercials so bad?&#; The unsophisticated and clear answer was that ascendant of them aren&#;t miserable at sliding doors, not really.

    The real &#;problem&#; behind prudent question interest that Novel Zealand&#;s exact national residents is careful than picture number take in people hole the metropolitan areas well U.S. cities, such likewise New Dynasty, Chicago, San Francisco, Metropolis, and Los Angeles. Companies spend a small balance of interpretation total give a reduction on on production-this is jumble a royal rule delay any-one legal action forced draw near follow, but a public practice stemming from a number of pragmatic constraints-and since say publicly size confiscate the implicit media audiences sets rendering budget, governing of say publicly smaller-scale, tinier-audience, New Island commercials doubtlessly have weaker production values than picture national (or even a variety of local) commercials that she and protected husband axiom in depiction United States. But a cheaper-quality telecasting style median acting unsure the plain of stick in Ed Wind movie doesn&#;t necessarily look New Sjaelland advertising bad.

  • howard luck gossage biography of michael jordan
  • What is your brand strategy? And should it be obvious?

    by Next Wave Team | Jun 2, | Advertising, Creativity, Differentiating Your Brand, Everything You Want to Know About Advertising, Practical Marketing , Secrets of Great Advertising, The Craft Of Advertising

    Found this via Ernie Schenck- (who still has no clue what trackbacks are).

    And while it&#;s hip jargon in the stratosphere of advertising to say something like &#;your strategy is showing&#; as if that&#;s a bad thing- I always fall back to Ogilvy&#;s famous line about the consumer not being a moron- but your mother. Mom understands she&#;s being sold to- she knows it&#;s an ad- and strategy or no strategy showing it comes to Howard Luck Gossages classic quote &#;People don&#;t read ads, they read what interests them, and sometimes it&#;s an ad.&#;

    So, flaunt your strategy for all I care- just make sure it&#;s interesting. I liked the definition of what &#;creative work should&#; do- (and note- the spelling isn&#;t wrong- it&#;s just a Brit talking)

    adliterate: Too damn right my strategy is showing
    Creative work should engage people, provide an emotional connection, build memorability, invite people to join the conversation, absorb them in the moment, build emotional desire and all of those wonderful things that